Sumitomo Machinery Corporation of America and SM-Cyclo of Canada Announce their Brand Affiliation with Sumitomo’s Power Transmission Companies Worldwide
Effective October 1st, Sumitomo Machinery Corporation of America and SM-Cyclo of Canada are excited to announce the launch of their new “Sumitomo Drive Technologies” brand, with the tagline “Always on the Move.” This new brand unites a total of 30 Sumitomo companies under one global brand. All 30 companies fall under the parent company of Sumitomo Heavy Industries – Power Transmission and Controls Group.
“For many years the name Sumitomo has been synonymous with the premier products in the power transmission marketplace worldwide,” said John Cox, President of Sumitomo Machinery Corporation of America. “Our new brand name and tagline capture in a few words the essence of our capability, capacity and commitment – past, present and future - to the industries we serve on a global basis.”
Today, the global Power Transmission and Controls Group, one of the largest businesses within Sumitomo Heavy Industries, has worldwide presence and global strength – with 8 manufacturing plants, 35 assembly centers, 226 sales offices and 2300 employees throughout the world. The goal of this brand is to achieve leveraged group management and strengthened customer relationships through its global network of sales, service, manufacturing and support.
Sumitomo Drive Technologies’ Power Transmission and Controls Group has achieved 70% of the Japanese market and 15% of non-Japanese market share. In August 2003, it achieved sales of 10 million Cyclo Drives, the company’s premiere product.
The new branding activities include not only the new visual identity change, but also a series of actions to optimize business capabilities to align Sumitomo Drive Technologies worldwide with the new brand as a “dependable partner,” to provide the best products and services to customers.
“By introducing this new brand, we extend our commitment to and appreciation of our customers,” said Donald Brownrigg, President of SM-Cyclo of Canada. “We promise to reassure our value to each and every customer as a dependable partner.”